Cookie Policy

Last updated: 1 July 2026

This Cookie Policy explains how iGeneration Agency (“iGeneration”, “we”, “us” or “our”) uses cookies and similar technologies on our website.

This policy should be read together with our Privacy Policy, which explains how we collect, use and protect personal data.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help the website work properly, remember your preferences, understand how visitors use the website, improve performance, support security and, where applicable, measure marketing activity.

Cookies may be set by us directly or by third-party services used on our website.

2. How we use cookies

We use cookies and similar technologies for the following purposes:

• to make the website function correctly;
• to remember your cookie preferences;
• to improve website security and prevent abuse;
• to understand how visitors use our website;
• to measure website performance;
• to improve our content and user experience;
• to measure advertising and marketing performance;
• to display third-party content, such as reviews or external media links.

Some cookies are necessary and are always enabled because the website cannot function properly without them. Other cookies, such as analytics, performance, functional or advertising cookies, are used according to your consent choices.

3. Types of cookies we use

Necessary cookies

Necessary cookies are required for the basic operation of the website. They help with core functions such as page navigation, cookie consent storage, security, spam protection and access to essential website features.

These cookies do not usually store information that directly identifies you.

Examples may include cookies used to:

• remember whether you have accepted or rejected cookies;
• store your selected cookie categories;
• support website security;
• prevent spam or automated abuse;
• keep the website technically stable.

Functional cookies

Functional cookies help the website provide enhanced features and a better browsing experience. They may support features such as language preferences, forms, phone country selection, review widgets, social features or third-party content.

If these cookies are disabled, some website features may not work as intended.

Performance cookies

Performance cookies help us understand and improve how the website performs. They may be used to measure loading speed, technical performance, page experience and similar website performance indicators.

We may use services such as Cloudflare Web Analytics or related Cloudflare performance tools for this purpose.

Analytics cookies

Analytics cookies help us understand how visitors interact with our website. They may collect information such as pages visited, time spent on the website, traffic sources, device type, browser type and general visitor behaviour.

We use Google Analytics 4 to measure website traffic and improve our content, services and user experience.

Google Analytics cookies may include cookies such as _ga and related Google Analytics identifiers. These cookies help distinguish visitors and generate aggregated statistics about website use.

Advertisement cookies

Advertisement cookies are used to measure advertising performance and, where applicable, show more relevant ads or measure conversions from advertising campaigns.

We may use Google Ads and Google Tag Manager for advertising measurement, conversion tracking and tag management.

Google advertising cookies and identifiers may include cookies such as _gcl_au, IDE, test_cookie or similar Google advertising technologies, depending on your browser, consent choices, Google settings and the specific tags active at the time of your visit.

Other cookies

Other cookies are cookies that are being analysed and have not yet been classified into one of the categories above.

These may relate to third-party integrations, embedded content, review widgets, security tools, WordPress plugins or other website functionality.

4. Cookies currently listed by our cookie banner

Our website uses a cookie consent tool to store your cookie preferences. The following consent-related cookies may be used:

Please note that cookie names may vary slightly depending on plugin settings, browser behaviour, website updates and third-party service changes.

5. Third-party services that may use cookies or similar technologies

Our website may use or interact with third-party services, including:

Google Analytics 4

We use Google Analytics 4 to understand how visitors use our website and to improve our content and services. Google Analytics may collect information such as pages visited, traffic sources, device type, browser type, approximate location and interactions with the website.

Google Tag Manager

Google Tag Manager helps us manage website tags, such as analytics and advertising scripts. Google Tag Manager itself is mainly a tag management tool, but it may be used to load other tools that set cookies or collect data, depending on your consent choices and our configuration.

Google Ads

We may use Google Ads to measure advertising performance, track conversions and understand whether our campaigns are effective. Google Ads may use cookies or similar technologies for ad measurement and conversion tracking.

Google Search Console

We use Google Search Console to understand how our website performs in Google Search, including clicks, impressions, search queries and indexing issues. Google Search Console does not place cookies on visitors through our website in the same way as analytics or advertising tags.

Cloudflare

We may use Cloudflare services for website security, performance, caching, traffic analysis and technical monitoring. Cloudflare may use cookies or similar technologies for security, bot protection, performance measurement and website reliability.

Trustindex and Google reviews

Our website may display Google reviews through a Trustindex review widget. This may load content, images or scripts from Trustindex, Google or related third-party domains.

YouTube and external media links

Our website may include links to videos hosted on YouTube or other third-party platforms. If you click those links or interact with external content, the third-party platform may process data according to its own privacy and cookie policies.

Contact forms and anti-spam protection

Our website uses contact forms and anti-spam tools to process enquiries and reduce spam or automated submissions. These tools may use cookies or similar technologies for security, form validation or spam prevention.

6. Managing your cookie preferences

You can manage your cookie preferences through the cookie banner or cookie settings available on our website.

You can choose whether to accept or reject non-essential cookies, including analytics, performance, functional and advertisement cookies.

Necessary cookies cannot be disabled through the cookie banner because they are required for the website to work properly.

You can also control cookies through your browser settings. Most browsers allow you to:

• view which cookies are stored;
• delete cookies;
• block all cookies;
• block third-party cookies;
• clear cookies when you close the browser;
• receive alerts before cookies are stored.

Please note that blocking or deleting cookies may affect website functionality and some features may not work properly.

7. Consent

Where required by law, we ask for your consent before placing non-essential cookies on your device.

You can withdraw or change your consent at any time by reopening the cookie settings on our website or by clearing cookies in your browser and revisiting the website.

Withdrawing consent does not affect the lawfulness of processing that took place before the withdrawal.

8. Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website, cookies, third-party tools, legal requirements or business practices.

The latest version will be published on this page with an updated “Last updated” date.

9. Contact us

For questions about this Cookie Policy or how we use cookies, contact us at:

iGeneration Agency
Address: Sofia, Bulgaria, Str. Luben Karavelov 9
Email: [email protected]